Rubber-Cal�s �Minimalist Expression� is a contemporary hello doormat with a sleek and simple design. Featuring a black background, the lettering is �cut out� of the design to show the natural coco matting beneath the paint. The home doormat reads �hello��a sweet and simple greeting to your guests. This welcome coir mat creates a clean, minimalist aesthetic that is sure the complement the look of any home. And there is no need to worry about that design bleeding, fading, or being rubbed away with use. The designs on our �hello� welcome mats are painted using a heavy-duty emulsion paint, similar to the kind used to paint the walls of buildings. The paint resists abrasions and moisture, resulting in a long-lasting design and a decorative welcome mat that still looks vibrant after months of use. This mat is made from natural coir fiber, which is derived from coconut shells, to achieve outdoor weather resistance and shoe-scraping capabilities. Coir fiber is fast-drying and resists abrasions, moisture, ozone, and UV rays, allowing coco doormats to be used year-round, throughout any weather conditions. The rigid coir bristles are perfect for reaching into the small nooks and crannies of shoe soles, pulling out dirt, debris, and excess moisture. Unwanted filth gets trapped on the doormat�just below the surface�to prevent it from being tracked indoors or onto another pair of shoes. Once the coconut doormat starts to look dingy, do not fret! Cleaning is as easy as taking your home entry mat outside and giving it a vigorous shake. If any stubborn dirt sticks around, you can use a vacuum to achieve an even deeper cleaning. This durable outdoor welcome mat also includes a thick PVC backing to enhance traction beneath the mat and prevent it from sliding out of place. Rubber-Cal�s coir welcome mats combine fashion and function to offer a long-lasting product with a stylish design.