William Morris was a 19th-century British textile designer, who played a significant role in the revival of traditional British textile arts and methods of production. William Morris rugs are inspired by nature observation. Plant leaves, flowers, bird patterns make William Morris rugs unforgettable. Their style can be characterized as folksy and romantic. If you look for classic elegance, the William Morris rug would be a perfect choice. Like all the rugs we sell, William Morris rugs are handwoven and eco-friendly, because no harsh chemicals are used to treat them.