Trendy colors and patterns are combined with natural fibers in the Organica collection of area rugs. Hand-knotted and woven in India, these rugs are made of sustainable, ecological 100% high-quality jute. For the area rugs of the Safavieh Organica collection, the jute yarn is brushed to a high sheen which produces unequaled beauty and softness. Natural fibers and colors inspired by nature are available in rectangular and runner rugs, in a variety of sizes and tones.