Pure premium wool from New Zealand forms the canvas for the exciting colors and patterns found in the Soho collection of area rugs. These hand tufted wool rugs are made in India, with viscose accents to add a feeling of silk and to highlight the designs. The Safavieh Soho area rug collections features beautifully clear and vivid colors in innovative and traditional designs. Choose the rug that will add elegant focal point to any room.